Category:

Social Media Success is as simple as avoiding the Gate to Nowhere.

8/6/2014

This.
This is the gate to nowhere.
This is where we find ourselves whenever we take actions that lead to a dead-end.
You kind-of knew it would end that way, but you tried anyway just to make sure.
Ensure you don't end up like this...

Don't find yourself at the GATE OF NOWHERE. Get your Social Media Rolling Now.

Customer:

Twitter. Facebook! Instagram!! Pinterest!!!

I keep reading if I don’t market my company on social media, it will make or break my business.

But which ones will actually help me the most?

AND, more importantly, will I spend all of my time managing all of these separate accounts?

There are so many options and my head is full of unanswered questions.

It seems like there are new social media platforms popping up. Every. Single. Day.

I am totally overwhelmed…

Announcer:

Does this sound familiar?

Being overwhelmed by trying to learn every new Social Media Platform?

There is no need to run around like a madmen, trying to be on every platform, trying to reach every person in every way.

Instead of trying to be subpar on several different platforms, why not focus and be the BEST on just one. Especially, the one that meets YOUR specific business goals.

You don’t need to spend all of your time managing every individual platform. That’s just wasting valuable energy and resources.

Why not just to get the word out about your first-class services?

Then Try Twitter! A microblogging site where you update periodically throughout the day. And make it a team effort while you are at it. By getting everyone on staff involved in posting updates. Tap into the creative energy in your office and get your wittiest people to add character to your company through clever tweets!

Because people love to follow and retweet People with Character!

But if sending posts everyday about everything you do isn’t your thing, there are many more options for you.

Facebook is a staple for millions of people worldwide is you to connect with clients and fans and post updates of your company, without the rapid extent of Twitter or Instagram.

But the best part is…

Do you want to find all the people interested in your product or service?

Well with Facebook’s powerful advertising program you can easily find people by any interest you can think of.

But if you’re not interested in jumping through the many hoops to get on someone’s Timeline then give Google Plus a go.

Although Google Plus is fairly new to the game it is quickly growing and perfect for any business. With a combination of Gmail, G-Calendar, G-Docs, G-Hangout, and more. You can easily run your entire business online through Google. Accessing it anywhere and everywhere through your phone’s Google Android.

But if your business is has many visually interesting thing to share or a virtual storefront to show off your wares, then Pinterest is for you.

Pinterest is a great way to connect and share products, personal project ideas, recipes and a multitude of other interests that can be organized by topic or theme. If your business is more design or food oriented, it could be a great supplement to your website.

Once you know exactly which one is the best for you.

Just sit back. Relax. And grow your media presence.

8 Comments

Do you know the Marketing Fundamentals?

7/17/2014

12 Comments

Wish you had a quick list of all the ways to market yourself that you didn't know you needed?

Then the journey that is your life has crossed our paths.

Which is a good thing.

Now lets begin…

Web Design and Development.
Build your online foundation with an easily navigable and well maintained website. Professionally designed to more than appeal to your ideal customer.

Allowing you to build a community of people that can’t go without your products and services.

Mobile Advertising –

Which includes a developed Mobile Website, applications, and the advertising avenues that go with it.

And with your NEW Website up and running, generate traffic by developing ads and content for…

Website Advertising.

·         Display/Banner/Frame Ads –

See the texts that appear on the top, right, and sometimes the left of the content you’re trying to read?

Then you know what Display, Banner, and Frame Ads are. And you know they use text, logos, animations, videos, photographs, or other graphics to persuade your prospects to traffic your site. Using Big Data Targeting to get your Message to those most likely to heed it.

·        Active Website Ads

Such as…

Pop-Ups/Unders that appear in a separate window above and below the window a prospect opens.

Floating ads that appear superimposed over the content that a prospect wants to see.

Expanding ads that pop up when a certain action takes place such as staying on a website for a certain time, hovering over a word or image, etc.

And…

Interstitial ads that ask for an email for people to access premium content.

And with your intense use of Active Ads, you must harness the power of…

Search Engine Advertising.

·       Search Engine Marketing (SEM) –

Where everyone goes to find what they need on the internet. For entertainment, research, or to make a purchase, everyone goes through one search engine or another.

And you need to be at the top.

At the top with content, at the top with advertising, at the top with value.

All through…

·       Search Engine Optimization (SEO) –

… you can put yourself there by using the most up-to-date techniques so not only will search engines find you, but rocket you to the top.

But if you can’t wait to get to the top organically, you can pay your way there and be first to meet that prospect ready to buy with…

·       Sponsored searches –

Or Pay-Per-Click advertising, where you only pay when an interested prospect likes what they see. Placed at the top of Google, Bing, or other search engine.

Now that you have your very own website with consistent traffic coming in. It is high time to take those who love your products and services. And build a good ol’ community for them to talk about and interact with your company.

And to do that you need…

Social Media Marketing.

Getting it right will garner unprecedented publicity and establish your online presence.

Not only improving your results on search engines, but molding your brand in the minds of others.

Turning passive customers into Champions who build your community and get those ever-appreciated referrals.

Because a company is only as successful as the community of people who support it, starting with your customer.

Once your business is booming, your online presence growing, and your Mailing List is developing. You have only one choice…

To GET EVEN BIGGER USING...

Email Advertising.

Getting your customer base who have purchased and those interested in purchasing from you updates on new products, services, and deals they just can’t miss.

Or my personal favorite, giving them Info-products that tell customers new ways to use your products, services, and other generally useful information they need about your business, industry, or day-to-day.

And just when you thought you had your hands in every advertising avenue possible.

You can put your advertising into overdrive with…

Affiliate Marketing.

Where you get other people to find ‘you’ business and pay them a percentage of the sales they generate.

Giving you the ability to pay only for performance as they pay for themselves.

And just when you thought that was enough…

LT Copywriting can help you advertise in all of these media.

Actually developing all the content for you.

And with the end of Part One, check out...

Content Production.

NEXT WEEK!!!

12 Comments

Marketing today isn't your mother's marketing of yesteryear and here's why!

7/9/2014

20 Comments

Marketing Today

The world of marketing has been turned on its ear.

Because consumers now have every option available to avoid traditional marketing.

Having been bombarded with advertising for years, most consumers now “surf”. Promptly ignoring magazine articles, online banners, and the billboards littering the streets.

They record their favorite shows on DVRs, fast forwarding through commercials or avoiding television altogether by streaming it directly online.

Even, going as far as downloading online applications like Ad Block Plus to thwart any attempts by marketers to reach their eyes.

Thus consumers know what they want and how they want it.

Making Content. King.

Content is KING!

Fast growing, content marketing is becoming the leading way for marketers to reach their audience.

By instead of using traditional ways of propping ads next to content people want and forcing them to look at or sit through them for the ultimate prize.

You intertwine your marketing into the content consumers want.

Enshrining yourself as an industry expert and producer of valuable content.

Making them come back again and again.

Why video content will make you KING!

And there is no better way today to present your valuable content and boost your bottom line than through Online Video Marketing.
By making videos about specific topics from your treasure trove of articles and other materials you have about your business. You can turn them to 2-5 minute videos and distribute them to various video-sharing websites like YouTube for their 15 minutes of fame.

Easily setting yourself apart from the crowd.

First off, video brings a “wow” factor to online marketing. Adding punch that catches the eye and stimulates viewers in a way that text cannot. Instilling your marketing message and making your company memorable.

Second, in fact, video marketing is more affordable than it has ever been with improving technology. Using video to portray your company in the light you want. Making it so easy now to put a face to your brand. A face that people get to know. That they will trust and respect.

Third of all, video marketing allows you to convey complex information, clearly, and in a way that people easily understand. Because everyone loves to see a demonstration of something being done than it being described in words. As no one likes an instruction manual without pictures.

And finally, videos are much more likely to go viral. If you produce buzz-worthy content, you can easily become the internet’s next big sensation. With viral sharing comes more eyes on your marketing message and your business as whole. Even riding the wave to nationwide exposure and maximum profit.

Now What?

Understanding what to do is only half the battle, now execution is key.

You need to figure out a whole mess of things to properly prepare to create your own video content.

And if you want to know what that mess is... fill below for your own video marketing kit!

20 Comments

I hate websites...

6/27/2014

3 Comments

Because there are TWO types of graphics experts!

And I don't know which one I need...

A Graphic Designer or a Programmer?

One knows how to fill a canvas with a palette of colors.

The other how to speak the foreign language of Code.

Thing 1

The first person I need is a WEB DESIGNER.

Someone adept at using and manipulating graphic design software to create custom looks for the web. Able to make eye-catching and pleasing additions to a website that convinces prospects to look, stay, and come back.

Using intuition and imagination, with a graphic design and arts background. Who designs everything from color, style, and format but then gives it to a developer who marries it to the code.

Or avoid hiring a developer by having someone who can work off of a platform like Wordpress, Typepad, etc. Who knows how to add specialized coding to a web platform to help your site look unique and interesting. Making posting, editing, and moving things around a cinch as the platform does most the work for you.

But overall, when looking for your own designer, look for somone who has a strong understanding of color, typography, spacial relationships, and user experience that boosts traffic, click-throughs, and responses. With measurable results of how their effective their design is to the bottom line.

_____________________________________________________________________
Thing 2

BUT if you are looking for something a little more advanced or interactive for your customers, there is another option!

A Web Developer.

A web developer builds your website from scratch giving you the freedom to customize and get your site to do exactly what you want. Most having backgrounds in computer science or programming.

They are well versed in complex computer languages specific to the web. Think: Javascript, advanced HTML knowledge, JQUERY, and much more. And can incorporate flash animation, advanced video integration, and other nifty features.

Although most don’t focus on making your site visually appealing, you get a website with technically sound and clean code.

Mutant Thing: Best of both worlds.

More often than not, you don’t need the headache of hiring both a web designer and a web developer. Forgoing the many issues of trying to get a creative to work effectively with a techie.

Such as:

Jargon.
People who can’t express what they want to communicate.
Closed to ideas. Designers and developers need to work together and take suggestions from each other.

Instead, you can hire one who does both. A graphics expert who possesses the skills of a Web Designer and Web Developer.

Thus, if you want a website with collaboration that can take your website to new heights, then a designer and developer team maybe in order. As long as they get along and work harmoniously.

Otherwise, find a dual wielding designer /developer. But beware he may lack in one or the other, or be unable to transform your website without someone to toss ideas off of.

3 Comments

Benefits of Online Advertising.

6/12/2014

4 Comments

Low Cost

Online marketing has by far one the best ROI of any other marketing because of its low cost and effectiveness.

Because people are increasingly spending more time online, Love to shop there, and adore it when personalized advertisements get them the best deals.

In fact, many is completely free with Social Media, Email, and YouTube.

So if you are looking for more bang for your buck then Online Advertising is the way to go.

Measurability

If only offline advertising was as easy to track and measure than Online Advertising.

Life would be so easy.

As being able to see instantly which ads are working and how they are working. Letting you budget more on ads that give you a greater return.

And most importantly, you can see where prospects come from and how many become actual sales. Telling you if you are getting your message to the right people and not generating traffic that has no interest in your company.

Letting you hit the mark more and more often.

Formatting

If that’s not enough, Online Advertising beats offline advertising by not only topping its ability to reach a people in multiple formats from…

·         Copy – content people want to read about

·         Images and Photographs – aesthetically pleasing sights to please prospects eyes

·         Audio – entertaining and informational podcasts and sounds

·         Video – Professional Videos that wow and amaze with style

But goes beyond it by being interactive with consumers. With games, surveys, questionnaires, and many other ways to entertain as well as advertise. Making Online Marketing a step above traditional.

Targeting

Online Advertising allows an unprecedented amount of ways to reach different segments of consumers, groups, and organizations.

Allowing you to target any niche based on…

·         Geography – Reach only your local customers, national customers, or if global, your international customers by their location.

·         Affiliations –  Touch your customers through their relationships and affiliations. Be it an organization, a fan base, or job position.

·         Behavior & Tastes – advertise to them using their behaviors and preferences. Such as the websites they visit, the things they buy, and what they search for on search engines.

Giving you the full spectrum of ways to find your prospect and persuade them to buy.

Coverage

And unlike most traditional offline forms of marketing that have limited coverage, Online Advertising is worldwide, instantly giving you the capacity to become a Global Business.

Opening you up to the world, letting you sell everywhere.

Speed

And the best part…

It can be done almost immediately.

No need to wait for openings in media, publishing schedules, or any other obstacle.

You can start to advertise as quickly as you can write a one sentence advertisement with a picture, shoot a 2-5 minute video, or produce a podcast.

With benefits like that, how can you not get your online advertising on its way today.

As every passing moment, is a moment of opportunity to make a sale, lost forever.

Get more information now.

4 Comments

Techniques of the Week: One. Two. Three...

6/5/2014

4 Comments

FOUR.

Howdy,

This is my fourth iteration of “Techniques of the Week” which is an ode to simple writing and marketing techniques that can be used immediately with measurable results in the Before,

During, and After of your sales process.

Interested in past and future iterations? Then stay up-to-date by subscribing.

With that said, let’s be off…

The Before: Guard-Lowering Pictures

Have you found yourself clicking on an advertisement just because of the cute cat picture or the really weird looking thing that you have to tilt your head to figure out?

We all have.

And you can utilize it yourself. Right now. This second. To lower the guard of your prospects to catch their attention and throw them a pitch.

Just pick a picture that…

Has nothing to do with what you’re selling, and is used as a segue to your sales pitch.

Don't get left behind. Stay up-to-date!

Has something to do with what your selling, but is very interesting looking.

Knick-knacks! Have them take up space in your garage today!

Directly relates to what you’re selling, but is friggin’ awesome.

Cow Takes Selfie. P.S. I sell cows.

Just remember to make it something that piques someone’s curiosity.

SO CUTE, WEIRD, or FUNNY is the way to go.

* Guard-Lowering Pictures – have a picture so cute, so awesome, so absolutely amazing your prospect has to click it, lowering their guard.

The During: The Feelings

Best way to sell?

Hit a nerve.

Tap into a person’s emotions through stories, opinions, and trigger words.

Riling up the emotions of your prospects, calling them to action, and getting them to make a decision.

All in one emotionally charged piece of copy, video, or audio.

Here is what to aim for…

· People want THINGS THEY DON'T HAVE and MORE OF WHAT THEY DO.

Like…

o   Money — saving it, spending it, and giving it to others

o   Time — for themselves, family, and interests

o   Praise —for being intelligent, knowledgeable, attractive, and other superior qualities

o   Self-confidence — to see themselves as worthy, and physically or mentally superior

o   Comfort —for indulgence, convenience, and luxury

o   Fun — to have no worries and feel like a kid again

o   Pride of accomplishment — excelling, triumphing, and beating the competition

o   Leisure — to travel, have hobbies, rest and play, and for self-development

o   Prestige — being important, a member of a select group, and having power

o   Enjoyment — food, drink, and entertainment

o   Security — at the job, in the home, and as they get older

o   Exclusivity — being able to go where others can’t

o   Envy — to have what others want

o   Ego Gratification — to grow their ego

o   Business advancement — feeling successful, getting a better job, being one's own boss

o   Social advancement — to be in the social circles they have always wanted

o   Health — to have strength, vigor, endurance, and longer life

o   Popularity — to be liked by others

o   Better appearance — to have beauty, style, physical build, and cleanliness

· People want to AVOID LOSS OF THINGS THEY HAVE (See list above)

And to AVOID THINGS THAT ARE UNPLEASANT.

Like…

o   Embarrassment – being ridiculed, looked down upon, and a certain way

o   Offense to others – being confrontational and hurting others feelings

o   Effort – having to try is a no-no

o   Domination by others – having to submit to another forgoing dignity and grace

o   Loss of reputation – losing the trust, appeal, and benefits of a reputation

o   Pain – people don’t like to hurt; Physically and Mentally

o   Criticism – people don’t like to be negatively criticized for things they do

o   Risk – most don’t like the gambling feeling that they can lose

o   Discomfort – awkward moments, feelings, and positions

o   Worry – fear of things not turning out right

o   Work – being lazy is hard work

o   Doubt – not knowing things are going to be ok

o   Guilt – no one wants to let the guilt eat them from the inside out

o   Boredom – and the worst of all… the ultimate mind-killer… NOT HAVING ANYTHING TO DO

Therefore...

Hit one.

Hit two.

Hit a combination and you will definitely make the sale.

* The Feelings – go for the emotions, rip and tear them up, and sell them something in their emotional fervor

The After: Free Audit/Info Audit

Have a great product?

But need to get in front of your audience to make the sale?

Then here is a technique for you.

·         The Free Audit.

·         And it’s Cousin, The Info Audit.

Now how do they work…

The free audit is a free service you provide where you come in and audit something of your customer that directly relates to your business products or services.

When you audit, you take notes of the customer’s environment and situation.

Once complete you give them a report of problems you saw, potential problems they can have, and recommendations on how to fix them. And perhaps put a pitch in their about how your specific products and services can help. Maybe.

And a perfect way to advertise it is to have a Pre-appointment package (by mail, email, or phone), that notifies beforehand of a meeting. Then you show-up, audit them, and close deal. And for the kicker leave them a gift basket.

The other is the Info Audit.

Where you come in.

Interview customers, reps, and others.

Build a report with the problems and the potential problems you see.

Be an Expert for them and give them the best solutions.

And Create Value.

* The Audit – come in, find the problems, give the solutions, and sell your product.

3 simple techniques

You can use to catch the eye of your prospects.

Lowering their guard.

Touching their emotions.

And finding places to create value.

Did you have success with these techniques? Or do you have your own techniques you would like to share?

4 Comments

Have you taken a photo recently?

5/29/2014

3 Comments

A Dilemma

It used to be so simple to sell our products …

Make them available in stores and salesmen’s sample cases …

Now people just want to be impressed … to be sold on the product before they buy it.

What can I do to sell these products?

How can I turn all of those flat pages of copy into beautiful, marketing media?

As I turn to face the window, I wonder … what will attract my buyers to buy our product? How can I entice them to look beyond the surface … to see the benefits that it can bring to their existence … to show them why our products are better than the others?

An Idea

Images … photos … they will show the details of our widgets. That will give customers something more than black words on stark, white pages.

I can find a photographer to take pictures of our widgets.

As I talked with the photographer, I learned there is more to picture taking than I thought … I never knew so much detail went into it. Let’s see … how did he explain those elements?

A Photographer

Sir, he said, photographs used for marketing are as important as family portraits. Many things must be right to showcase your products well. To display their benefits we use the “eye of the camera as the eyes of the buyers.”

First we look at the lighting. If the light is not right the product may hide in the shadows or be masked by glare, concealing their benefits. When lighting is perfect all the hidden aspects will be visible.

Another consideration is timing. Photos taken at the perfect moment where everything is right. The lighting, the motions, and setting all roll into one beautiful shot … natural and artificial will match.

Next we will judge composition. Your photos must be balanced, focused and well framed. Linear elements should be framed to draw the eyes through the image into the focal point.

Color is also important. It gives your photos a sense of mood, place, and season. It can also move the eyes around the photo’s composition, creating a sense of depth and space.

The final aspect is editing. Editing can perfect what has escaped in previous elements. It can bring your subject closer and give balance where it is lacking. You can straighten your shot, adjust contrast and correct color. You can also resize and sharpen your images. When complete your photographs will be the best images of your products they can be.

Sir, when I am finished taking photographs of your products, using the elements discussed, they will give your marketing the boost it deserves. They will drive customers to your front door.

An Epiphany...

You know …

I think that photographer is right!

Professional photographs will make all of these stark, white pages pop. They will create a new surge of customer interest in our products.

3 Comments

My apologies.

5/23/2014

3 Comments

Oh my…

Can’t believe I missed my deadline for this week’s blog post.

Wound up in quite the masquerade this week.

As a special act for forgiveness, I will be giving away a free Marketing Infoproduct in making your business… A MARKETING BUSINESS.

Hopefully you can forgive me.

Love,

LT

Otherwise...

Please enjoy THIS WEEK's Post!

What are the 4 things You NEED to start your next Marketing Campaign…?

When starting a business or any new marketing campaign.

You have to first start by creating a Unique Marketing Message.

And of that Unique Marketing Message. You have 4 things you need to do to effectively lay that foundation for success.

One, you need to create a new position or angle to present your message. It should be new and exciting, and intrigue anyone who is a prospective buyer.

Of the many angles you can take to position your company, you can with…

… a unique habit your company has to include a free benefit before service, gamifying your buying and referral process, or by having constant contests.

… over the top customer service with unforgettable customer experience

… identifying problems competition don’t address and PROMOTING you have the solution.

… the way you do business i.e. quick service, multiple offices, dedicated account executive, etc.

Two, you need to create a Marketing Purpose Statement that you revolve your entire campaign around.

Do this by isolating exactly what your company stands for, for that campaign.

This can be trust…

·         Service Providers you trust your house keys to.

Successful results…

·         100% Satisfaction Guaranteed or Double your money back!

Removes fear

·         The Spa Dentist where you can get both your hair and teeth fixed.

Three, for new businesses or a marketing campaign that needs a new logo or brand then you must turn your Marketing Purpose Statement into one.

Service Providers you can trust…

·         Logo of hands shaking and show company stepping in when a client is in trouble and needs you most.

100% Satisfaction Guaranteed or Double your money back!

·         Have a Crest of 100% Satisfaction with credo of Double Back Guaranteed. Market happy customers using your service or product

The Spa Dentist where you can get both your hair and teeth fixed.

·         Logo of Customer with Great looking hair and even better looking teeth. Show relaxed customers with no anxiety at the dentists.

Four, craft everything around that one simple message.

Build your company or marketing campaign around your Marketing Purpose Statement.

This can include…

·         Attaching visual metaphor (Working with us is easy as spreading butter on bread.)

·         Having a Mascot or image (Gerald the Gravedigger promoting the town Mortuary.)

·         Appeal to your market (Use market specific wording)

Use that appeal to differentiate your company (Core Message Tools)

· And support your Core Message to include:

Everything that deals with the business from stationary, uniforms, smells, and delivery system, etc.

With these 4 fundamentals, you can build you’re next BIG THING for marketing.

3 Comments

New Years Resolutions in July?!

5/15/2014

2 Comments

Power of the List: Habit List

Do you remember your New Year’s Resolution?

I sure don’t, I can’t even remember my New Year’s Night. Let alone that.

Have you ever wondered why you just can’t seem to stick with it?

                Besides the fact that I have better things to do?

Well the answer is simple.

                Lay it on me.

You just don’t have a Habit list that keeps track of what behaviors you’re trying to build into your life.

                Just that simple, huh?

Just what is a Habit list…?

It is a list of behaviors you would like to instill in your daily, weekly, monthly, and yearly life.

                You’re very creative with the name…

And unlike New Year’s Resolutions, which are one-time half-hearted promises to yourself. The Habit List is effective in helping you transform your actions into what you want.

                Hey! How’d you know I didn't mean it…?

And with the help of a Habit List and a little dedication. Your New Year’s Resolution will BECOME your Daily Resolution.

                Fine… if I have to…

But just why do New Year Resolutions fail…?

They fail because most people don’t have the reinforcers that trigger the behavior you want… like your New Year’s Resolution.

                Duh.

To know more about how to build or replace your habits then check out my article on Habit Formation.

                Is that all?

Just how do I inculcate the Habit List into my daily life…?

Well for the habit list to be most effective in your daily life. You have to already have a planner or schedule that you can place your new habits.

Having a planner and set way to ensure you do things regularly is the easiest way to incorporate new habits into your life.

                Well I do like to write stuff down…

Simply add the habit you want to your regular schedule. Like yoga. If you want to do yoga every day, then do it immediately after you wake up. This will make it that much easier as waking up is your trigger activity and yoga will feel good after a long night of rest. This reward will motivate you to keep it up until your yoga-ing all day ere day.

                No… not yoga… maybe walking my dog. He likes walks.

The beauty of the habit list as it keeps track of each one of the behaviors you want to pick up and implant into your muscle memory. And the events on this list revolve and do not get eliminated until you know for sure that the habit you want is instituted in your routine which can take a few days to many months.

                Nobody has time for that!

Below is an example:

Habit list:

1.       Use phone schedule to eliminate written schedule

2.       Read 1 book a month

3.       Type an hour a day

4.       Study Chinese an hour a day

5.       Workout 4 times a week

Closing…

Therefore, I work out 5 times a week. Do yoga 3 times a week. Practice Typing 2 times a week. Practice my Chinese 2 times a week. Read 1 book a month. Write my blog once a week.

Maybe, I do have time for that. What the heck! I'll give it a shot.

And that is just the tip of the iceberg.

What New Year Resolutions are you going to add to your habits list?

2 Comments

Epic Ending Anyone?

4/25/2014

3 Comments

The Epic End

In recompense for discovering the six ways to be successful. Our Everyman, Joe, became successful.

He trumped each obstacle in his path in an intimidating environment from bosses, coworkers, meetings, and presentations.

He overcame his internal fear, opening his mind to teamwork, accepting others points of view. Building on each lesson to grow and become better than he was.

Starting out small by not letting the world intimidate him anymore, he changed the way he did things to get great work done easily and effectively, adapting himself to each new scenario as it came.

Adapting himself by opening his mind to others, helping him build his teamwork and eventually his leadership skills. And leveraging his growing confidence, he snuffed out his fear of public speaking.

With the downfall of his fear of public speaking, nothing stood in his way. He made great presentations, closed accounts, and quickly was given more and more responsibility.

This continued and continued for a year until he became the flagship employee for the company and was first in line for promotion. With the foundation he set a year ago, he was quickly able to achieve his goals. No longer stuck in the 3 year rut. No longer the pass-over for promotion. No longer the docile Joe who let people and things walk over him.

He was Joe. The Champion. Our Everyman.

Did you enjoy our story of Joe?

Then let me know and I will do another segment on another Everyday hero.

3 Comments

<<Previous

Forward>>

Social Media Success is as simple as avoiding the Gate to Nowhere.

Do you know the Marketing Fundamentals?

Marketing today isn't your mother's marketing of yesteryear and here's why!

Video Marketing Kit?

I hate websites...

Benefits of Online Advertising.

Techniques of the Week: One. Two. Three...

Have you taken a photo recently?

My apologies.

For your Free copy of Making your Business... A MARKETING BUSINESS..

Fill below.

New Years Resolutions in July?!

Epic Ending Anyone?

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Video Marketing Kit?

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